Unified marketing economics

Blended across Ads + SEO + Newsletter — not tracked per source, since WhatsApp conversations can't be attributed to a single channel

Google Ads

SEO

Newsletter

Social media

Company-wide — not split by channel

Instagram

Google My Business

Company-wide — not split by channel

Pipeline flow

Snapshot as of today — not cumulative like the cards below

Forecast attainment

of monthly target

Target (AED)

Top opportunities by value

Sales forecast

Revenue, Balance Sheet, and Outstanding Balances are live from Odoo. COGS/Opex categorization reflects what's been posted this month — figures will fill in as the month progresses.

Income statement

Revenue, COGS & Opex totals are live from Odoo (posted this month)

Outstanding balances

Odoo Accounts Receivable, by client, highest to lowest · Company-wide, weekly refresh

Balance sheet

Company-wide — not split by channel · Weekly refresh

On track At risk Off track On hold

Formulation

Production

Architecture

Where each KPI comes from

Google Ads, Search Console, GA4, Brevo and PageSpeed feed a daily Make scenario at 8am, which writes computed values into a Google Sheet. Odoo is queried directly for CRM, sales and accounting data. All channel splits (Hotels / Private Label) come from tagged campaigns, lists, landing pages and Odoo analytic accounts.

Live-ready with current connectors No connected source yet

Marketing performance